Have you been following this KONY2012 campaign? The design and strategy of the campaign is brilliant!
The topic itself is universally compelling: STOP KONY. Each detail of the campaign is impeccable in it’s design and delivery.
Success of their presentation has been shown by the extreme viral spread. On Tuesday night just before bedtime I first discovered the video. I watched it on Vimeo. There were about 465,000 views. The next morning I was curious, so I checked the views and it was up to 9.9 million on Vimeo. I wondered if it was on YouTube. It was and the YouTube had over 11 million views. This morning the numbers are hovering around 50 million views total – 36 hours later. It is phenomenal!
Here are what some other people are saying about the fiery spread of this campaign:
http://thenextweb.com/socialmedia/2012/03/07/how-an-online-documentary-about-a-ugandan-warlord-received-over-7-million-views-in-two-days/ This is a worldwide site with several options for languages.
http://news.ninemsn.com.au/smartphone/article.aspx?id=8431277 Sydney, Australia
SOCIAL MEDIA IS POWERFUL!